I had never thought of blogging as an effective tool for PR. I always thought a blog was simply a place where someone ranted and expressed their opinions. However, after learning about it in several classes and actually writing one of my own, I believe it is a very effective PR tool. Today, most people get their information from the World Wide Web.
Nuts About Southwest, a blog about Southwest Airlines (SWA), presents blogs written by SWA employees. Blogs posted on the Nuts About Southwest site are personal stories (an employee woke up to a dead squirrel in his toilet), Southwest success stories or just plain ole’ blogs that focus on Southwest’s top priority—the customer.
These blogs were used as PR tools by both Mary Kay Cosmetics and Southwest Airlines. The corporations utilized blogging to reinforce their ideals by writing blogs that appeal to their target audiences. Each blog, in some way, mentioned an aspect of their mission statement to grab the attention of their consumers.
Check out:
http://mlmblog.typepad.com/mary_kay/
http://www.blogsouthwest.com/
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1 comment:
Thanks for noticing our blog, Katelyn. Nuts About Southwest has been a great tool for telling our story - and by the people who know it best...our Employees!
Paula Berg
Southwest Airlines
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